(New York, September 7, 2019) – Swarovski and Garage Magazine celebrated the launch of Book of Dreams Volume III: The Art Issue with a cocktail exhibition, followed by an after party featuring DJ Honey Dijon. Guests experience a multi-set installation realizing the art created for Swarovski’s newest iteration of Book of Dreams by Mickalene Thomas, Martine Gutierrez, and Raúl de Nieves.
Guests at the launch event included Giovanna Engelbert (Swarovski Professional Creative Director), Markus Langes-Swarovski Member of the Swarovski Executive Board), Dasha Zhukova (Garage Magazine Founder), Mark Guiducci (Garage Magazine Editor in Chief), Asia Chow (Social), Chloe Flower (Composer), Chloe Wise (Artist), Cody Simpson (Singer), Derek Blasberg (YouTube), Hari Nef (Actor), Jasmine Sanders (Influencer), Jason Lewis (Actor), Jenna Lyons (Designer), Jeremy O Harris (Playwright), Ladyfag (Nightlife), Louise Roe (TV Personality), Lucas Jagger (Social), Mia Moretti (DJ), Nicole English (TV Personality), Petra Collins (Photographer), Rebecca De Ravenel (Fashion Designer), Sebastian Faena (Photographer), Simon Huck (Influencer), Tali Lennox (Model), Trever Jackson (Actor), Young Paris (Singer), Zara Rahim, (The Wing), And More.
Ranging from fine art to fashion and jewelry, BOOK OF DREAMS-VOLUME III explores many facets of Swarovski’s crystal universe. Created by Markus Langes-Swarovski, Member of the Swarovski Executive Board, and Creative Director Giovanna Engelbert, this season’s issue was developed in collaboration with Garage Magazine, the cutting-edge, New York-based art and fashion publication.
The over-125-pages book, with a crystal-embellished metal cover, is designed as a “true objet d’art”. Each of the 500 limited-edition volumes is carefully embedded in a handcrafted wooden crate inspired by the well-recognized cases commonly used for transporting artworks. This third issue boasts three cover versions, each featuring a different portrait created by the American artist Mickalene Thomas. Among an incredible group of creative minds, Thomas is joined by artists Martine Gutierrez and Raúl de Nieves, among others, who were given free rein to conjure unique
artworks, each integrating Swarovski crystals or pearls in their own unique way. The result is a kaleidoscope of never-before-seen crystalized art pieces and a celebration of the contemporary imagination.
BOOK OF DREAMS takes André Breton, the father of Surrealism, as its north star. “What could be done with crystals, except make rivers of them?” Breton once asked; the artists,
photographers and stylists here follow that poetic mandate in wild directions. “The project is as vibrant and unexpected as Surrealism itself, defying conventions and welcoming new dreams of what Swarovski crystals can inspire,” says Creative Head Giovanna Engelbert. “We are very proud to have been able to gather the voices of some of the 21st century’s most free-thinking creatives in this very special issue.”
“BOOK OF DREAMS-VOLUME III is the result of an unparalleled collaboration between Swarovski and a select group of boundary-pushing creative thinkers,” says Markus Langes-Swarovski. “From fine art to performance, from fashion and jewelry to nail design, they undertake a truly multi-disciplinary journey into the imagination—one that reflects the endless facets and possibilities our crystals have always been known for.”
The commissioned artists and contributors constitute a snapshot of cutting-edge practice today. Each of them is given room to explore, innovate, and play. “At a moment when Garage Magazine is working with our commercial partners in new and expanded ways, Swarovski was the ideal creative collaborator,” says the magazine’s editor-in-chief Mark Guiducci. “It was a privilege to commission artists and image-makers for the third BOOK OF DREAMS.”
Inside the BOOK OF DREAMS
The book’s covers include one of three stunning Cubist-inspired crystal collages by Mickalene Thomas: dye-sublimate techniques are used to print the images on 1,350-micron Promolyte aluminum, which is then enlivened with real Swarovski crystals. “Crystals provide a perfect combination of content, process and material,” Thomas says. “As a ‘decorative’ material, they serve to dispute the standard conception of what a painting is, and can, be.”
Each project that follows pushes the sensory magic of crystals to seductive extremes. Raúl de Nieves frolics in a hallucinatory world of glamour and self-discovery, while Martine Gutierrez uses her own body as a canvas for sensual adornment: “A crystal’s namesake is alluring, her charms poised with strange desire,” the artist says. “It is always my hope to dance with her on film—if she will have me.”
Nadine Ijewere sets in motion a luxurious, high-fashion dance; Horacio Salinas uses crystals to create dreamy, whimsical still-life tableaux; and Jenny Bui, the “Queen of Bling” responsible for Cardi B’s epic Swarovski manicure at the Grammys, conjures the impossibly beautiful future of crystalline nail art.
Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, the company designs, manufactures and markets high-quality crystals, genuine gemstones and created stones, as well as finished products such as jewelry, accessories and lighting. The Swarovski Crystal Business is run by the fifth generation of family members and has a global reach with approximately 3,000 stores in around 170 countries, more than 27,000 employees, and revenue of about 2.7 billion euros in 2017. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2017, the Group generated revenue of about 3.5 billion euros and employed more than 32,000 people. A responsible relationship with people and the planet has always been an integral part of Swarovski’s heritage, and is embedded today in the company’s well-established global sustainability agenda. In addition, the global Swarovski Waterschool education program has reached 500,000 children on the world’s greatest rivers, and the Swarovski Foundation, set up in 2013, works to support culture and creativity, promote the rights and wellbeing of women and children, and conserve natural resources to achieve positive social impact.