The Jewel of the City

By Kristina Poluyanova:

The Jewel of the City – London’s trendiest Pop-Up Shop

Situated in the very heart of Soho – London’s busiest and most exciting district, there is a very cool and unique pop-up shop called Avant-Premiere.
Last night they’ve invited me to a fashion party with a styling session, trend talk and some tasty cocktails served in tea pots!
In case you don’t know what I’m talking about, pop-up shops and bars are THE PLACES TO BE in London currently.
Like exclusive diamonds, they appear in certain spots of the city for a short period of time (in this case for 2 months) and if you’re lucky enough to find them before they’re gone, you will be amazed by the diversity and individuality of the brands they stock!
It is like going on a treasure hunt – you never know what you’re going to find!
That’s why I was thrilled when I got the invitation – armed with my latest DUNE LONDON clutch, Jimmy Choo sandals and my loyal and trusty Canon, I made my way to the jungles of shopping paradise.

Upon entering the pop-up store I was overwhelmed with the diversity of brands – all of them being so different and unique in their own way! However, a few items have really stood out for me, so I’m going to talk a bit more in detail about them.
I loved the palm bracelets by Tada & Toy ( – I’m actually a big fan of palm bracelets anyway… but these ones particularly stood out for me. I have to say, I really like the simplicity and class of the brand.

Another brand I can get behind is NAK Fashion ( whose motto is “No Animal Killed” meaning that they produce shoes in leather optic but use ecological microfiber instead! Love the concept and the shoes!

Last but not least – I was absolutely enchanted by the Castellano bags and bracelets. Traditionally crafted in Colombia and embelished with precious stones, the handbags make me smile with their vivid colours and beautiful designs. (
The styling and trend talk also made me discover a few new brands and gave me some inspirations for my own style.

I’ve mentioned only a few selected brands here, so if you really want dive into the shopping paradise you need to pop into Avant-Premiere yourself. The Pop-Up shop will stay on 15 Bateman St. until mid September and then move on to a new city and a new adventure!


Kristina Poluyanova: