Press Release – La Perla

La Perla has strengthened its presence in Spain with the opening of a new Boutique in the most prestigious location of Barcelona, on the number 73th of Passeig de Gràcia. The flagship store is divided into three floors, where we can find all product categories for both men and women: Underwear, Sleepwear, Beachwear and Loungewear.

The new Boutique consists of 290 sqm, welcoming customers with the new concept look of La Perla stores created by the famous Italian architect Roberto Baciocchi.

The original facade has been preserved, keeping the six arches outside. Inside, the staircase is characterized by gold metal mesh panelling that imitates the weave of tulle creating a refined and bright effect. Baciocchi has created a design playing with soft feminine colors like amethyst, using blue carpets in the fitting rooms and daffodil yellow sofas.

The first floor is dedicated to the men’s collections presented with gunmetal-grey metallic elements and shiny steel decoration complemented by grey marble walls. The lower floor of the boutique is reserved for VIP clients as a private space, where they can they can access exclusive services such as Made To Measure and Atelier Collection, presented during the Paris Fashion Week in 2015.

img_008__MG_2599The new image on Passeig de Gràcia is part of the extensive program of the new openings and makeover of La Perla worldwide. Within the strategy of the company, recently there has been the opening of new boutiques in San Francisco, Atlanta, Houston, Chicago, Seoul, Beijing or the restyling of Madison Av Boutique in New York.