Organised by the Hong Kong Trade Development Council (HKTDC), the Hong Kong Fashion Week for Spring/Summer will raise its curtain again in coming July under the theme Happy Collage. Entering its 25th edition, the four-day fair will run from 9-12 July 2018 at the Hong Kong Convention and Exhibition Centre, expecting some 1,100 international exhibitors to present the latest fashion designs, international brands, garment, fabrics and accessories. As a premier sourcing platform for global buyers, the Hong Kong Fashion Week is also a gateway to vibrant markets in the Chinese mainland and Asia, making it an important event in the global fashion calendar.
New “Corporate Fashion and Uniforms” Zone
The Hong Kong Fashion Week strives to keep abreast of the market pulse by actively incorporate new elements into the fairs. It is noticeable that corporate uniform, being an indispensable niche, has its sustainable growth in the global clothing market. In particular, there is a surge in demand for work wear in the Chinese mainland market with growing number of people engaging in the secondary and tertiary sectors. Following its first debut in 2018 Fall/Winter edition, the Corporate Fashion and Uniforms zone will take place again in this Spring/Summer edition to showcase latest corporate uniforms and workwear for different industries.
While functionality is an essential criterion for work wear, buyers nowadays also put much attention to the design approach, styles, quality as well as the technology element. After the successful participation in the 2018 Fall/Winter edition, Hong Kong exhibitor Antonhill Co Ltd. will be returning to present its latest collection of uniforms and one-stop design service. The brand put forward the concept of “corporate fashion” into uniform supply service and focuses in designing and tailoring unique and representative uniforms for different companies.
The fair is also categorized with different thematic zones to enhance sourcing efficiency. Highlights among them are Fashion Gallery where high fashion and brands labels will be featured, World of Fashion Accessories which will house all fashion accessories-related zones such as Bags, Footwear, Leggings & Socks, Gloves, Scarves & Shawl, as well as Menswear and Fabrics & Yarn.
Fashion Tech Transforms The Industry
Changes brought by advancement of technology have transcended industries, including the fashion industry. From trend forecasting, textile design, quality control to retailing, technology has gradually transformed different elements in the industry. Meanwhile, the application of technology into fashion can be spotted in the fair as well, with exhibitors presenting technology-woven fabrics or garment pieces. For example, the luminous fiber optics textile, presented by Shenzhen Fashion Luminous Technology Co Ltd, is a fabric with LED optical fibers weaved within. Thus, the fabrics can illuminate in seven colours and varied flashing effects controlled by smart phone application. The starry, distinctive fabrics can be used in making shoes, garments and decorative clothing, in which designers can make use of this innovative material to demonstrate more aesthetic details in their fashion designs.
The fair also encompasses fashion related IT solutions to help add value to business. Among them, Hong Kong exhibitor Key Links Data Technology Company Limited will showcase their ComLink QC Inspection Tool, which performs quality inspections on garments based on Acceptable Quality Limit (AQL) standard. Workers from the production line can submit real-time report with images to the application; while manufacturers can simultaneously monitor the production and share customized quality control reports in the application, achieving high efficiency production line management.
Enriching events on the scene
An exciting line-up of fashion parades will be staged during the fair period to provide platforms for exhibitors and designers to showcase their latest designs to global buyers. During the fair period, veterans from key international trend forecasting agencies Fashion Snoops, representative from the Hong Kong Research Institute of Textiles and Apparel and industry professionals will be invited to shed light on latest the latest fashion trends, textile technology, e-tailing, and market development in seminars and forums. Networking reception will also be arranged during the fair for buyers, exhibitors and industry representatives to mingle and expand their business network through personal contact.