Oriental Fashion Show London

An explosion of colour from Ihssan Ghziel, Sahar Saleh, Raishma and Kruszynska Couture at Oriental Fashion Show’s debut London catwalk

The Oriental Fashion Show at the Bulgari Hotel, Knightsbridge, was a feast for the eyes and taste buds. In a night of colour and contrast, four designers – two from Morocco and two from Britain with eastern heritage – presented their stunning spring/summer 2020 collections on the catwalk.

This mix of traditional and contemporary looks from Kruszynska Couture (UK/Poland), Raishma (UK/Pakistan), Ihssan Ghziel (Morooco), and Sahar Saleh (Iraq/Morocco) included traditional kaftans, exquisite evening gowns perfect for the red carpet, and sophisticated ready-to-wear dresses and jumpsuits, many with intricate hand-stitched embroidery, stones and jewels.

Each show was an explosion of colour, with designers drawing inspiration from a variety of sources, including the coral reef, stone marbling, vineyards and summer flowers. Their palettes ranged from rich coral reds and purples, to shades of green and blue, brilliant white, bright orange and fuchsia pink.

The event was partnered by luxury confectioners Raphia Flavours of Morocco, whose mouth-watering pralines, mendicants, rochers, and chocolate fruits formed a perfect backdrop to this Silk Road-inspired event. Made of the finest ingredients, Raphia’s delicious treats could be found among the leafy foliage supplied by Flower Collection UK and in luxuriously packaged gift boxes, indulging the senses of guests in more ways than one.

Headquartered in Paris, the Oriental Fashion Show (OFS) is a leading international fashion promoter dedicated to showcasing contemporary high-end fashion designers originating from Central Asia, the Near East and Far East. Since launching in 2004, OFS has presented the collections of over 100 designers from more than 50 nationalities in locations such as Paris, Marakkech, Istanbul, Baku and Abu Dhabi. Audiences not only discover the skilful artistry of the designers, but also the exceptional heritage of the regions that inspire them.

OFS’ event on the opening day of London Fashion Week, Friday 13 September, marked its debut in Britain. The show’s accessories and shoes partner was Lucy Choi London.

About Oriental Fashion Show, www.orientalfashionshow.com

Launched in Paris in 2004, the Oriental Fashion Show’s mission is to promote the haute couture of the East. Led by lawyer turned fashion promoter Hind Joudar, this unique hotbed of talent has forged its name by showcasing an exciting mix of established and emerging designers, whose heritage lies along the old Silk Road and Al-Andalus regions of the world, helping them to gain greater international visibility and custom.

The organisers tap into the rich reservoir of Oriental couture, combining luxury with culture and commerce to produce more than 30 dazzling editions in diverse locations such as Baku (Azerbaijan), Doha (Qatar), Dubai (UAE), Paris (France), Istanbul (Turkey) and Marrakech (Morocco). To date they have presented the collections of over 100 designers from more than 50 nationalities.

About the designers at the Oriental Fashion Show London, 13 Sept. 2019

Raishma: Formed 18 years ago, Raishma is an international fashion label whose couture gowns, bridal wear and ready-to-wear collections are sold across the Middle East, Australia, India and the USA across the Middle East, Australia, India, the USA, and in her flagship boutique in Marylebone. Fans of the label include British, Asian and Middle Eastern royalty and celebrities. In 2018, Raishma won Best Retail Business of the Year at the British Small Business Awards.

Kruszynska Couture Official: Originally from Poland, sisters Lily and Dana Kruszynska set up their fashion business in the 90’s and have since created their own brand of haute couture evening and wedding dresses, which they sell from their boutique in Beauchamp Place, Knightsbridge. The gowns, made from the finest laces, tulles and silks and hand-embroidered using semi-precious crystals and beads, have become popular with many celebrities including Catherine Zeta-Jones, Rachel Hunter, Natasha Kaplinsky, Leslie Garrett, Sarah Chang, and Katherine Jenkins.

Ihssan Ghziel: Following the launch of her own label in 2012, Ihssan has quickly become a sought-after couturier in her native Morocco. Her reputation is built on the delivery of bespoke, authentic kaftans and gowns that are made of the finest materials. With meticulous attention to detail for all hand-embroidered work, she ensures each piece is stylish and unique.

Sahar Saleh: An emerging talent who effortlessly draws on her rich heritage to create stunning luxury handmade kaftans that are in hot demand by celebrities and fashionistas across the Middle East. More recently, Sahar launched a ready-to-wear kaftan collection to make them affordable to more people.