Middle East, The Leisure Show 2021

Where the Middle East Leisure Industry Unites

Exhibitors come from across the region and beyond, enabling new networks to be created, commercial deals to be brokered and serious competitive advantages to be gained.

The Leisure Show is the region’s premier exhibition for the leisure, sports, resorts and pool & spa industry returns in 2021 for its 8th edition, after being postponed this year due to safety and security measurements. With over 150 international brands participating, The Show witnesses over 5,000 architects, designers, commercial developers and key decision-makers, visiting the show to network, source the latest products, and equipment to build, operate and maintain their resort, fitness center, spa, outdoor area, theme park and other leisure facilities.

The Leisure Show will be a part of Middle East Design and Hospitality Week, which will be the biggest and most important celebration of all things Design and Hospitality. Through 5 co-located events across 3 days, MEDHW will showcase the most important brands from the design and hospitality communities.

The Gulf Cooperation Council (GCC) hospitality and leisure market remains active, with a steady inflow of investments to construct new hotels and tourist facilities. With over 2,000 upcoming hospitality and leisure projects, GCC countries are on a path toward economic diversification and sustainable growth, offering a magnified opportunity to win business in this region. Already valued at US$178.8 billion, its hospitality, leisure, and recreation industries are only set to grow, driven by rising visitor numbers, expanding populations and the hosting of major global events like Expo 2021.

GCC governments are adding hospitality and leisure projects to their portfolio of upcoming properties with mega-developments such as the Hospitality District in Dubai’s Mall of the World, Craft & Heritage Village in Makkah, Tourism Resort project in Duqm, the Address Hotel Jabal Omar in Makkah, and Phase 1 of the Red Sea Touristic Development in Tabouk.

Typically, vacation travelers account for the largest share of tourism spending, and often select holiday destinations based on the cultural and natural attractions of an area, as well as beaches and resorts, and sports events. Relaxed visa policies in some of the GCC countries will facilitate holiday, leisure and business travel as more nationalities can obtain visas on arrival which will improve overall tourism spending in the region.

This event is key for the Middle East luxury and retail industry, as it connects people, brands and ideas, putting new projects in motion and empowering those that have been working for some time.

Why attend the next edition of The Leisure Show? Visitors are given a unique platform to meet with suppliers from across the globe in the world’s most thriving leisure market.

The old adage, “It’s not what you know, but who you know” is truer than ever today. The Leisure Show allows visitors to connect with the local and global leisure industry, allowing them to meet and mingle with like-minded peers, share knowledge, build professional connections, and gain understanding of where they stand today and how they’ll get to where they want to be tomorrow.

The event is also a great place to polish industry skills and stay up-to-date with the latest innovations and trends. From live demonstrations, educational programs to new products launches, it provides a fully immersive environment to see, experience and test-drive the latest in the sports, wellness and resorts industry.