Expo Beauty Show: Setting Trends in the Beauty Industry

The 2020 edition of Expo Beauty Show – EBS is held the 25th, 26th and 27th of October 2020 at Centro Citibanamex in Naucalpan de Juárez (Mexico).

EBS México is a show where companies related to the beauty, hairdressing and aesthetics sectors from Mexico, Latin America and the USA meet. to present their news and services.

From hairdressing and cosmetic products to equipment and furniture for beauty salons and beauty centers have a place at EBS Mexico, an event organized by AFG Group and which includes in its program of activities a large number of seminars and parades. The idea of this meeting is for companies in the world of beauty and fashion to carry out exchanges and commercial alliances, to obtain the desired development, which will generate profitability and sustainability. Its education programs and the most avant-garde shows in the sector, headed by internationally renowned personalities who present trends and the latest in the beauty industry.

The organizers report that throughout its 34,000 square meters of exhibition floor, EBS annually brings together more than 3,000 national and international brands specialists in hair, makeup, nails, barber and skin care, who present their latest trends, products with innovative technology and collections.

Similarly, attendees have the opportunity to participate in around 40 seminars in the categories of makeup, hair, barber and nails, taught by the most representative brands of each turn, such as: BaByliss, Mehron, Zona Makeup, Probell, Kokoro, among others.

In the last edition of the event, the stellar show and seminar were in charge of Farouk Systems, Inc., a company that has led the professional hair care sector in the world, as well as being a sponsor of the Miss Universe pageant. This seminar was inspired by the nightlife of the 80s and was presented by international artists Patrick Kalle (Netherlands), Artistic Director and Richard Jordan (Holland), Color director at Farouk Systems

Also, and for the first time at EBS Makeup, an exclusive stellar makeup seminar was held by the Merhon brand, where its Top Makeup Artists shared keys and techniques for clean social makeup; In addition, in this exclusive area, visitors were able to find demonstrations and techniques of the most prestigious products on the market.

Despite the global pandemic that the world has gone through in recent months, the Expo Beauty Show plans to return by October 2020, to expose leading brands in the sector and continue to set trends in the Latin American beauty industry. The organizers of the event know the great importance of its realization and are willing to offer a great experience for its attendees and exhibitors and set the example of resilience in the industry, complying with all the protocol of health and safety for its participants.