WHY SHOULD BUYERS LOOK TO AFFORDABLE ART?
By World Art Dubai
As one of the biggest themes of 2019, the notion of ‘inclusion’ has taken root in the art world as a direct consequence of the public demanding more accessibility and broader opportunities. Gone are the days when art was viewed as an exclusive hobby of the rich and famous. Individuals and companies alike are taking even greater interest in curating their homes and businesses with art. Now more than ever, art is mainstream.
As such, art trends are also evolving. While traditionalists or those ‘in the know’, such as collectors and curators, still have a command of the current art epoch, the emergence of ‘affordability’ and ‘accessibility’ in the art world has opened the industry up to the masses.
In response, this year’s Dubai Art Season has diversified to deliver far more community-wide appeal. Having celebrated accessible and affordable art for a number of years, World Art Dubai plays a key role in linking art to the wider public. Whilst the show may not feature the all-time greats such as Van Gogh, Monet and Gauguin – whose works are out of reach for most of the art buying world, barring billionaires and tycoons. The show will feature emerging artists who might one day grow and evolve to be considered as a ‘great’.
What many first collectors and buyers often forget is that the works of many legendary and ground-breaking artists were hugely affordable ‘once upon a time’. In fact, Van Gogh had around 900 painting and sketches he was unable to sell prior to his demise, even with affordable price tags.
Therefore, when building an affordable art collection, take guidance from the people who acquired those Monet pieces early on and start with emerging and unknown artists. Not only will you often find prices more aligned with your budget, but you are also supporting a new generation of artists in the industry, enabling further creativity to build.
According to CEO Clubs Network member and ADAM Global Vice Chairman Khalid Akhtar notes that affordability has opened up the artworld to a wider pool of consumers: “Since the market has taken a more accessible approach to pricing, there has been an evident increase in the wider population buying art.”
While selecting artwork that will provide a potential financial windfall sounds appealing, this is not something that will occur overnight. That being said, it is still important to make sure the artist signs the piece – get your provenance so the work holds greater value in years to come.
And always remember the personal element. All buyers, whether looking for their family home or office walls, should ask whether they like it and if it is a conversation piece. Without the positive appeal, the art work will hold no value on being on your wall.
This year’s World Art Dubai, the region’s largest affordable retail art fair is set to return 3-6 April at Dubai World Trade Centre is set to host an array of artists who will all offer art that won’t break the bank, so make sure you head down to add to or begin your collection today!