100% Design, London Design Festival

Leading international brands to show at 100% Design, the cornerstone event of London Design Festival

  • New product launches from hundreds of exhibitors across Interiors, Workplace, Kitchens & Bathrooms, Design & Build and Emerging Brands
  • Leading design journalist Max Fraser appointed Content Editor, producing features and installations inspired by theme, Elements
  • More than 27,000 industry professionals with combined spending power of £3.9 billion

100% Design, the UK’s largest trade show for architects and designers, returns to Olympia, London from 20-23 September for its 23rd edition. The show welcomes hundreds of exhibitors and more than 27,000 visitors to the burgeoning design district of West Kensington over four days as the cornerstone event of the London Design Festival, helping to foster relationships between some of the world’s biggest architects, designers, specifiers, retailers and developers.

Each year 100% Design adopts a theme, which is reflected across its installations, features, talks programmes and show design. Overseeing the implementation of the theme across these areas is newly appointed Content Editor, leading design journalist Max Fraser. For the 2017 edition this is Elements, which considers everything from the fundamentals of design to the component parts that make up a product, the materials used to the stories and processes of development.

The show’s ‘Talks with 100% Design’ presents an agenda-setting programme exploring trends in contemporary practice as well as the future of design, while a second programme focussed on professional development takes place in The Forum.

For this year’s edition, the show hosts Dealer Day, a professional programme of networking, seminars and talks for this influential design community.

With the latest UK product launches from an array of brands and designers, 100% Design occupies a crucial place as the commercial heart of design in the UK. With five distinct sections, Interiors, Workplace, Kitchens & Bathrooms, Design & Build and Emerging Brands, 100% Design is unique in its cross-sector appeal to design professionals.




100% Design’s Workplace section is the only of its kind in the UK. With the significance of design in the workplace growing globally, the section spotlights the innovative work being done by companies around the world to improve both productivity and the experience of the workplace itself. The range of commercial design on show includes desking, seating, electronic innovations, acoustic panels, storage systems, lighting and flooring, welcoming brands such as Alki, Kinnarps, Framery, Okamura and Lintex among others.

Back for a second time is the Arper Bloggers Lounge, a dedicated space within 100% Design where digital press can work, hold meetings and re-charge. The space will also host informal discussions with some of the world’s leaders in the field of workplace design.



Interiors is the longest running section at 100% Design, presenting prestigious international brands with products ranging from furniture and lighting to fabrics and accessories. The section welcomes exciting design brands such as Designheure, PAD Home, Axel Veit, Original BTC, James UK and more.

Returning for its second year is Design London, a carefully edited group of brands including Knightsbridge Furniture and James UK, showcasing the very best in high quality design, detail and craftsmanship, with each company contributing to London’s reputation as the design capital of the world.

Kitchens & Bathrooms

With design studios such Antonio Lupi, Foursteel, Kung Sauna and Porcelain Tiles, Kitchens & Bathrooms demonstrates quality innovation across components, materials, equipment and effective use of space, reflecting the growing demand from the hospitality and interior design trades.

Design & Build

100% Design is the only design show in the UK with a dedicated section for design & build. The largest of the five sections, Design & Build features a materials showcase, surface innovations, technology and home automation, with the likes of Barrisol Normalu, Grestec Tiles, Blueprint Ceramics, GIRA, Domus Facades exhibiting at the show.

Emerging Brands

A dedicated platform for the freshest new ideas, Emerging Brands reflects 100% Design’s original ethos of launching new talent. Expect to see exciting new design brands Odddot, Cuco, Daard, Grace & Thorn and Junction Fifteen in this much-loved section of the show.

For more information on 100% Design please visit 100percentdesign.co.uk