Entice – Jewels to Treasure

KGK ENTICE Showcased new masterpieces at Baselworld 2016

By Preeta Agarwal:

For the 11th year in a row, Entice (Hong Kong), the fine jewellery brand by the century old KGK group, participates in the Baselworld 2016 with their exclusive booth at B 23 in Hall no. 3.1.


ENTICE showcased a new range of its masterpieces from its latest collections. Breathtaking diamond and coloured gemstone necklaces, long floral diamond chains and a huge range of chandelier earrings. The trendsetting ear climbers in white and rose gold plating and creative use of rose cut diamonds is a must see. Entice pieces have been long known for their light weight and fabric like flexibility.

Coming straight from the heart of its Creative Director, Mrs. Manju Kothari, each piece at Entice has been designed by a very talented team of designers. Handcrafted to precision by an expert team of international craftsmen at Entice’s state-of-the-art -manufacturing unit in Hong Kong, each bauble is unique in its own and exudes opulence, making it a prized possession for the possessor. The uniqueness of Entice Jewellery lies in its unprecedented grace and trendsetting flair, which is synonymous with brand’s commitment to create the best!

Present at the Baselworld 2016, Mr. Sanjay Kothari, Vice Chairman – KGK Group of Companies said, “Its an honor for the brand to be associated with Baselworld, the biggest jewellery fair in the world. For many years we have been showcasing our finest of the work at this platform and maintain the legacy, this year as well, we have showcased the most premium and best of designs from Entice’s pandora of excellence.”

The Jewellery displayed is now available at Entice Hong Kong exclusively and would come to India later this year.

About Entice Jewellery:

Taking the rich Indian jewellery heritage and enhancing it with a contemporary twist, Entice Jewellery offers a classical yet contemporary style; boasting an elegant rich look. ‘Entice’ was launched by KGK group at the turn of millennium in 2004 in Hong Kong. Following a huge success with boutiques in Hong Kong & China and with an impression that India is now modern by design, KGK launched its first boutique of ‘Entice’ in Jaipur in 2009. Entice today has 5 standalone boutiques in countries including Hong Kong and India (Bengaluru, Jaipur, Mumbai and New Delhi).

Entice designs meet the mounting demand for an internationally aesthetic look, lending a unique artistic blend to their pieces. Associated by the strength of KGK, Entice aims to create an unparalleled position of credible leadership by providing unmatched customer delight and exceeding customer expectations at every opportunity with its precious gems and jewellery.

About Parent Group KGK:

The KGK group, established in 1905 by Kothari family of Jaipur, is a global corporation with fully integrated operations in the Gems & Jewellery industry, with presence across 16 countries. A pioneer in the world of precious stones, KGK Group has been sourcing, manufacturing and distributing diamonds, colored stones and jewellery for decades. The status of De Beers Sightholder, Alrosa Alliance and Rio Tinto Select Diamantaire speaks volumes about the credibility and efficiency of our diamond operations ensuring nothing but the finest diamonds and at the most reasonable prices. The strength of KGK is vast, resulting in unmatchable benefits to the end consumer.

For more information on the brand and group: