Mercedes-Benz, South Africa´s top- selling luxury car brand

Mercedes-Benz ended the challenging year of 2020 as the top-selling premium car brand in South Africa. A year that saw a considerable overall decline in the market due to COVID-19.

Also globally, Mercedes-Benz ended the year as No 1 among the luxury car brands. Last year saw the Stuttgart-based brand sell a total of 2,164,187 units (-7.5%) with China and Europe regions contributing most considerably to the overall number.

Johannes Fritz, Co-CEO of Mercedes-Benz South Africa and executive director for Mercedes-Benz Cars, said: “Our No 1 position can be attributed to the consolidated effort of Mercedes-Benz South Africa and the agent network in these challenging times.”

“More than ever before, there are challenges which lie ahead of us as we constantly strive  to provide customers with the utmost convenience when it comes to their mobility solutions, which is why in 2020 we launched an online platform called Mercedes-Benz online store, enabling customers to start and complete their online buying journey from  the comfort of their homes,” concluded Fritz.

n South Africa, the Mercedes-Benz brand also maintained its position in 2020 as the “Coolest Motor Vehicle” as awarded by the Sunday Times Gen Next, and earned yet another “Top Brand” accolade from Sunday Times.


Fritz said the product offering continues into 2021 with the launch of its new C-Class sedan, which will “continue to set the benchmark for the mid-size sedan segment”.

“This new-generation C-Class, which is also built in South Africa, follows a R10-billion investment in the East London plant, and will contribute valuably to the South African economy.”

While official details of the W206-generation C-Class sedan have yet to be announced, we expect the newcomer to ride on an updated version of the outgoing model’s rear-wheel-drive architecture, perhaps with slightly more space between its axles.

The styling updates are likely to be fairly conservative with this fifth-generation model, although the cabin looks set for a major overhaul, gaining all sorts of “baby S-Class” technology (i.e., a variety of large displays and extra driver assistance functions).

Powertrain details are thin on the ground at the moment, but some sort of electrification is likely to be offered for markets in Europe. Expect high-performance variants from Mercedes-AMG to follow a little further down the line (when we’ll find out whether rumours of a four-pot C63 hold any substance).

What else does Mercedes-Benz SA have in store for 2021? Well, the company says new S-Class is scheduled to hit local roads during the year, along with the Mercedes-Maybach S-Class, the Mercedes-Maybach GLS and a small handful of units of the 537 kW Mercedes-AMG GT Black Series. These vehicles set an all-new standard for performance road vehicles, 2021 will be the pinnacle of technology and elegance in the industry.

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