Swarovski holiday campaign dials up #BrillianceForAll

Various, versatile and multifaceted, Swarovski’s collections expertly cater to fashion cravings of all kinds, addressing an unrivalled diversity of styles to ensure #BrillianceForAll.

With its Holiday campaign and cast, Swarovski reflects his will to empower and beautify modern women throughout the world. Brand ambassador Karlie Kloss shines as a brilliant party host welcoming various guests such as Naomi Campbell, Chiara Ferragni, Jourdan Dunn, Fei Fei Sun, Ruby Rose, Maye Musk, Maggie Jiang, Daya, Boy George, Andres Velencoso, Bryanboy, Anthony Mackie, Nolan Funk, Eric Rutherford and Nathan Owens. Leading figure of the campaign, Kloss comments: “The holiday season is all about bringing people together and finding ways to celebrate those who are special to us, which is at the heart of the  campaign. To that end, it was incredible to shoot with so many talented people who are also so close to my heart. It was an amazing experience shared with Jourdan Dunn, Fei Fei Sun, Ruby Rose and of course Naomi Campbell, who is both a mentor and friend. I’m truly grateful to have been a part of this.”About the message of the campaign, Jourdan Dunn elaborates “It is very important to me as a black woman to support a campaign that embraces diversity. It shows that no matter your age, your gender or where it is that one comes from, we can all come together and celebrate the holidays!” which Fei Fei Sun further builds on: “Diversity is so important to me, and is something I support 100%. Being the first Chinese model on the cover of American Vogue was such an honor for me – my family was so proud!”

Putting the season’s sparkle at the forefront, the campaign transforms Karlie’s world into a glam crystallized wonderland, sharing joy and sparkle for all, and highlighting desirable jewelry and accessories that will for sure be spot on gifts. Transitioning from a traditional Holiday mood into a modern and contemporary environment, the cast is wearing some of the Holiday collection key pieces like the must-have Swarovski Remix Collection, timelessly chic Sparkling Dance range, eye-catching Fit chokers and necklace and the dainty Angelic line. The shooting was memorable. The best part of my job is being surrounded by inspiring and talented people and this was one of those times!  Swarovski gathered some of the most interesting personalities in the fashion world and it was great fun and a pleasure to be part of this special project. You can really feel the energy and, most importantly: everything is so sparkly!” says Ferragni.Created by New York creative agency Laird + Partners, this season’s Swarovski campaign continues to evolve #GiveBrilliant in the coolest possible way. Directed and photographed by Barnaby Roper, it dials up glamour, fashion sense, and sophistication encouraging anyone to shine in their very own way.

The campaign comprises TV copy, print and digital videos to again address a wide audience, from millennials up to anyone looking for a stylish injection of sparkle.Swarovski

Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, the company designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting. The Swarovski Crystal Business is run by the fifth generation of family members and has a global reach with approximately 2,800 stores in around 170 countries, more than 27,000 employees, and revenue of about 2.6 billion euros in 2016. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2016, the Group generated revenue of about 3.37 billion euros and employed more than 32,000 people. A responsible relationship with people and the planet is an integral part of Swarovski’s heritage. The global Swarovski Waterschool education program has reached 461,000 children on the world’s greatest rivers, and the Swarovski Foundation, set up in 2013, works to support culture and creativity, promote wellbeing, and conserve natural resources to achieve positive social impact.

www.swarovskigroup.com