Messika Paris: Campaign 2016-2017

2016-2017 campaign
n e w s / S e p t 2 0 1 6
Irresistible Alchemy

Valérie Messika takes the world by surprise once more with this year’s extraordinary advertising campaign. In collaboration with the celebrated photographer Terry Richardson and the sublime Andreea Diaconu, she has imagined an unreservedly modern scenario set in the very heart of Paris.
Terry Richardson’s original ultra-modern vision meets Andreea Diaconu’s spontaneity in 8 unique shots. The alchemy between these two protagonists provided a perfect opportunity for the designer to pay tribute to one of her greatest sources of inspiration: Paris, by day and by night. The bright lights enhance the resplendent parures of diamonds, illuminating the sensuality of Andreea and her captivating sincerity and beauty. The model is a perfect reflection of the Maison, delicate, elegant and unique.
She embodies the Messika woman, free, independent and full of life, blossoming in jewelry crafted by the technical expertise of the Maison.
A pared-back, clean campaign, reflecting the resolutely contemporary spirit of Maison Messika.