Majestic Hotel & Spa situated on the elegant and stately Passeig de Gràcia in Barcelona, the vibrant Mediterranean city in the Northeast of Spain.
An excellent opportunity to discover, even on foot, some of the city’s most interesting sites, including Gaudi’s masterpieces Casa Batlló, La Pedrera (Casa Milà) and Sagrada Familia; luxurious boutiques like Chanel, Bvlgari, Gucci, Louis Vuitton and Hermès; and a wide range of places to enjoy the local gastronomy on a sunny terrace.
Nearby, you will also find top tourist attractions: Les Rambles, Gran Teatre del Liceu, Plaça Catalunya and the Gothic Quarters.
EuropeanLife magazine was happy to arrive to this luxurious hotel and to have a talk with Pascal Billard, head director of Majestic Hotel & Spa, about changes in the sector, clients and new trends.
When did you start working for the Majestic Hotel & Spa Barcelona?
I have started working in the Majestic group 2,5 years ago. But during this time we have made a lot of changes: from design of the hotel to the recruitment process in general.
Why did you decide to work in the Majestic Hotel & Spa Barcelona? Why in Barcelona?
Barcelona is an international city, which opens a lot of boarders for any segment in business. I have been always interested in something new, new challenges.
Furthermore when you start running a project in a foreign country, you tend to have a different view from the locals, what is good for inspiration and new ideas.
But it seems that one of the most significant factors that effected on my decision was the history of the hotel. Majestic has its traditions and soul.
Has the vision changed over the years?
We have managed to dived sales and communication departments. Also we could not stay apart from the changes in the design of the hotel. Our aim was to make it a perfect place to spend holiday or a business trip for all generations. But we managed to keep the initial design, so that there was a balance between classic and modern styles.
What exactly did you change in the hotel’s structure?
Majestic Hotel & Spa Barcelona is a hotel with very high standards. Our main goal is to provide our clients with comfort and feeling of uniqueness. That is why recently we have hired 60 more employees, who help the hotel to provide services on a required level. Guest managers are taking care of every client. Recently we have added the second entrance in order to avoid the queues.
Did the clientele change over the years?
Nowadays we can observe clients from all over the world. People from United States usually come stay during the business trips, while representatives of Middle East, Russia and China, choose Majestic to spend their vacation time.
How do you differentiate yourself from the other 5 start hotels in Barcelona?
Majestic Hotel & Spa Barcelona provides its services not only for tourists, but for the local people as well. Furthermore, it is a hotel, with a long history and strong traditions. And, finally, it is a hotel with the French touch – we serve Champaign for brunch and have wonderful unique éclairs in in El Bar del Majestic at the ground floor of the hotel.
Did you make any specific changes while doing renovation that would attract the today’s customer?
Yes, there is no doubt that you have to be ready to change in order to meet consumer’s expectations and meet the up-to-days standards. That is why we aged more bars, made the first floor bigger.
You are very active in the social media. What is the most important promotional tool for you?
Yes, we use social media. It is a perfect way to inform local people about events.
Are you planning to extend your services for the locals?
We are always open for the new ideas. For instance, we have organized New Year party especially for the Russians clients.
If you could describe the Majestic in one phrase, what would it be?
Majestic is a classy hotel, with strong traditions but always ready to change in order to meet the client’s expectations.