The Jewel of the City

By Kristina Poluyanova:

The Jewel of the City – London’s trendiest Pop-Up Shop

Situated in the very heart of Soho – London’s busiest and most exciting district, there is a very cool and unique pop-up shop called Avant-Premiere.
Last night they’ve invited me to a fashion party with a styling session, trend talk and some tasty cocktails served in tea pots!
In case you don’t know what I’m talking about, pop-up shops and bars are THE PLACES TO BE in London currently.
Like exclusive diamonds, they appear in certain spots of the city for a short period of time (in this case for 2 months) and if you’re lucky enough to find them before they’re gone, you will be amazed by the diversity and individuality of the brands they stock!
It is like going on a treasure hunt – you never know what you’re going to find!
That’s why I was thrilled when I got the invitation – armed with my latest DUNE LONDON clutch, Jimmy Choo sandals and my loyal and trusty Canon, I made my way to the jungles of shopping paradise.

Upon entering the pop-up store I was overwhelmed with the diversity of brands – all of them being so different and unique in their own way! However, a few items have really stood out for me, so I’m going to talk a bit more in detail about them.
I loved the palm bracelets by Tada & Toy (http://www.tadaandtoy.com) – I’m actually a big fan of palm bracelets anyway… but these ones particularly stood out for me. I have to say, I really like the simplicity and class of the brand.

Another brand I can get behind is NAK Fashion (http://www.nakfashion.com) whose motto is “No Animal Killed” meaning that they produce shoes in leather optic but use ecological microfiber instead! Love the concept and the shoes!

Last but not least – I was absolutely enchanted by the Castellano bags and bracelets. Traditionally crafted in Colombia and embelished with precious stones, the handbags make me smile with their vivid colours and beautiful designs. (http://www.castellanoethnicorigins.com)
The styling and trend talk also made me discover a few new brands and gave me some inspirations for my own style.

I’ve mentioned only a few selected brands here, so if you really want dive into the shopping paradise you need to pop into Avant-Premiere yourself. The Pop-Up shop will stay on 15 Bateman St. until mid September and then move on to a new city and a new adventure!

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Kristina Poluyanova: