Fashion’s Night Out 2015 review

By Alima Melik:

Last week in Moscow was the most anticipated night- Fashion Night OUT. This event is an annual phenomenon for all fashion lovers, and it takes place the third time in Russia. The most famous luxury houses TSUM Department Store, Podium Concept Store and Tsvetnoy Central Market open their doors and invite the world to party. As it was the second time I visit this event, I knew that it will be better to have a list of all «must visit» occasions, not to try to embrace the immense and see everything.

The main thing I discovered that day were exclusive T-shirts which were created for that special night by collaboration of Vogue and the main Russian designers ( Alexander Terekhov, ALA Russe, Viva Vo, Yanina, Alena Akhmadullina, Chapurin, Valentin Yudashkin etc.). Moreover there were discounts, presents with purchases, but more people were visiting this event to buy some products that were sold only that evening.

This time it was a lot of interesting perfumes and makeup cosmetics. The most famous cosmetic brands brought in Moscow all limited production. First I visited TSUM Department Store, as for me the number one «must visit» was the new shadows «Smoky» from Urban Decay, which I want to try on from the first moment. One more novelty which interested me was perfume from the French brand By Kilian, who brought the last fragrance «Voulez-Vous Couchez avec Moi» (world sales start from October).

It was such a great number of exclusive and limited products that I could stay there all the night, but the next destination was Podium Consept Store. The main event there was the new parfume from the Russian designer Yana Raskovalova «Excellent» and new collection of jewelry of «Pervie lastochki» of which every girl dreams. Final destination was Tsvetnoy Central Market, where was the concert of the British electro band –Clean Bandit. The store managed to gather a huge crowd of people, I guess it was the best end of the grand evening.

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Alima Melik