2018, WILL BE A FULL YEAR FOR SERIP, WITH A PRESENCE IN MORE THAN TEN INTERNATIONAL EXHIBITIONS THROUGHOUT THE YEAR, SHANGHAI WILL BE THE NEXT STOP!
Following the presence in Paris, at Maison & Objet, and Kiev at Interior Mebel, Serip departs for Asia where it will once again be present at the Asia’s leading design event, which will celebrate its 5th anniversary this year at Shanghai Exhibition Centre from 14-17 March 2018
During Design Shanghai, visitors will have the opportunity to embark on a design tour travelling along the several existing halls. Serip will be in position F-47 in Classic & Luxury Design hall, that caters to the high demand for timeless design and authentic craftsmanship that is celebrated around the world.
The strategy for being part of this trade-show is essentially due to the fact that Design Shanghai has fast established itself as one of the most important design events in Asia, strongly disseminated among both the general public and the specialized industry. Serip, is already present in several points of distribution in China facilitating the recognition of the brand.
Serip knows that Asian consumers are very much about the “brand” factor and is where the branding often overlaps the product, the design or the quality. This are the three key factors for Serip brand, a company well known for producing lighting with attention to detail and that’s why the strategy for this market consists in bringing brand awareness, to a market that’s highly populated with counterfeit products, since the quality of the pieces is already patent in the brand DNA.
It is a well-publicized high-end event for the Chinese market.
And for Serip it’s a market with an impressive growth in sales, interest and demand, namely in Shanghai, Beijing and Chengdu.
Design Shanghai will welcome this year visitors with bespoke installations, celebrating the design together with Serip, with lighting fixtures scattered through several public spaces, like the exclusive VIP zone where the visitors will feel a first-class visiting experience or the restaurant of this art festival. Here the public may have contact with many of Serip’s iconic designs placed in real space, giving the visitor the real atmosphere of a Serip piece in a physical environment.
It’s with excitement that Serip will celebrate this year the Design Shanghai 5th anniversary. The enthusiasm and feedback that the brand has received from both designers and visitors show that the strength of Design Shanghai is evident. Serip is looking forward to another fantastic show – 2018 is set to be the brand biggest presence in the event.