The story of Tous, Spain

Tous is a hardworking, entrepreneurial family and they had a dream. they worked with passion and rigor to make TOUS what it is today, an affordable luxury lifestyle brand. Along with a committed, dedicated team, they are faithful to their original values as jewelers dating back to 1920.

Tous managed to listen to consumers; they have earned their trust and have adapted to their needs in each country where the brand is sold. They have evolved in order to continue delighting their customers with innovation and design, but without ever losing sight of their essence.

They combine state of-the art technology with traditional craftsmanship, which is part of their vocation and their tradition. They have a mission to turn TOUS into the most successful and desired jewelry and accessory brand in the world.

May be they have a long road ahead of them, but they are ready and thrilled to lead that challenge with the new generations.

Jewelry is the core business of TOUS’s. Thanks to its success, in the late 20th century the company decides to diversify its portfolio of products to offer a wide range of accessories, including bags, fragrances, watches, eyewear and accessories.
Jewelry serves as the guiding light for the other product lines, and under the meticulous supervision of the firm’s art director, the jewelry-based inspiration is transmitted to the other categories.
Moreover, each TOUS item reflects the values of the brand: tenderness, fun and a youthful spirit, conveying the very soul of the company.

In 2000, TOUS decided to include in its portfolio a collection of bags, which today account for around 20% of the business in its stores.
To create them, the company uses the best materials and leathers to ensure the highest-quality finishes. TOUS bags stand out for their craftsmanship and design. Its classics include the “Rose” and “Kaos” models.